AT&T Santa Cruz

9:00 AM - 8:00 PM 9:00 AM - 8:00 PM 9:00 AM - 8:00 PM 9:00 AM - 8:00 PM 9:00 AM - 8:00 PM 9:00 AM - 8:00 PM 10:00 AM - 7:00 PM
Map Pin Marker

Address

550 River St
Suite D
Santa Cruz, California 95060
US

Phone

(831) 457-8255(831) 457-8255
Clock

Hours

Day of the WeekHours
Monday9:00 AM - 8:00 PM
Tuesday9:00 AM - 8:00 PM
Wednesday9:00 AM - 8:00 PM
Thursday9:00 AM - 8:00 PM
Friday9:00 AM - 8:00 PM
Saturday9:00 AM - 8:00 PM
Sunday10:00 AM - 7:00 PM
Hammer and Wrench

Services

  • Cell Phones
  • Wireless Plans and Setup
  • Phone Activations
  • Trade-In
  • Device Upgrade
  • Device Protection
  • Tablets
  • Wearables
  • TV and Entertainment
  • Internet
  • Bill Pay and Setup
  • Small Business Solutions

Featured Products at AT&T Santa Cruz

iPhone
Visit one of our locations to shop our most popular cell phones and devices.
6th generation iPad
Create, learn, work, and play like never before. Featuring an immersive 9.7-inch Multi-Touch Retina display,1 powerful A10 Fusion chip, and now supports Apple Pencil,2 there’s nothing else quite like iPad.
TV with DIRECTV
Pick whole-home DVR service and channels on-the-go with DIRECTV or streaming only with DIRECTV NOW - the perfect entertainment package for your family.
Wifi Modem
Streaming movies or downloading music? No matter how you use the Internet, we have the perfect high-speed Internet package for you.
Headphones and Stylist
Choose from a wide variety high-performing, stylish accessories including phone cases, speakers, headphones, chargers and more.

Nearby AT&T Locations

AT&T Los Gatos

9:00 AM - 8:00 PM 9:00 AM - 8:00 PM 9:00 AM - 8:00 PM 9:00 AM - 8:00 PM 9:00 AM - 8:00 PM 9:00 AM - 8:00 PM 10:00 AM - 7:00 PM
630 Blossom Hill Rd
Los Gatos, CA 95032
US
Main Number
(408) 402-0747(408) 402-0747

AT&T San Jose

10:00 AM - 8:00 PM 10:00 AM - 8:00 PM 10:00 AM - 8:00 PM 10:00 AM - 8:00 PM 10:00 AM - 8:00 PM 10:00 AM - 8:00 PM 10:00 AM - 6:00 PM
5660 Cottle Rd
Suite 20
San Jose, CA 95123
US
Main Number
(408) 281-8255(408) 281-8255

AT&T Morgan Hill

10:00 AM - 7:00 PM 10:00 AM - 7:00 PM 10:00 AM - 7:00 PM 10:00 AM - 7:00 PM 10:00 AM - 7:00 PM 10:00 AM - 7:00 PM 11:00 AM - 6:00 PM
755 Cochrane Rd
Suite 140
Morgan Hill, CA 95037
US
Main Number
(408) 778-5200(408) 778-5200

AT&T Sunnyvale

9:00 AM - 8:00 PM 9:00 AM - 8:00 PM 9:00 AM - 8:00 PM 9:00 AM - 8:00 PM 9:00 AM - 8:00 PM 9:00 AM - 8:00 PM 10:00 AM - 7:00 PM
124 E El Camino Real
Sunnyvale, CA 94087
US
Main Number
(408) 481-9340(408) 481-9340

About AT&T Santa Cruz

Welcome to our Santa Cruz, CA AT&T store. Our address is 550 River Street, Suite D. To reach us, take Highway 1 and exit at River Street. Travel a few blocks south and you'll see us on the left side of the street.

We proudly serve the beautiful communities of Soquel, Scotts Valley, and Aptos. We're just west of the Santa Cruz Beach Boardwalk and next to OfficeMax. We're also conveniently located a few miles from Cabrillo College and the University of California Santa Cruz.

We are a 3-Star DirecTV store and our team members are Business Certified. Stop in or call (831) 457-8255 for excellent products and customer service.

Cell Phone

At our AT&T Santa Cruz location, we offer quality mobile phones from some of the leading manufacturers around the world. Choose a leader, such as the Apple iPhone or Samsung Galaxy, or check out an up-and-coming manufacturer. Our goal: to give you the absolute best mobile experience available.

Take your mobile experience to the next level with features such as high-resolution cameras, waterproof housing, ultra-fast processors and extended battery performance. We've made sure there are no wrong choices. All of our phones take advantage of AT&T's nationwide network and versatile calling plans, giving you complete freedom to snap, stream and communicate.

Bundles

AT&T Santa Cruz offers a variety of bundles to help you get connected to the world at high speeds with secure connections. By bundling you save on services you use every day. With our plans you can combine wireless, DirecTV, internet and home phone in one package, all at a reasonable cost and with the option of earning Visa reward points. Plus, paying one bill is easier than paying multiple bills!

Our DirecTV and AT&T bundles offer streaming only services, DVRs, unlimited data plans and more. Contact AT&T Santa Cruz to determine which bundle offer will save you money and fit your lifestyle.

TV & Entertainment

Follow your favorite TV shows and stream your favorite titles with our TV and entertainment options offered through AT&T Santa Cruz. Our popular plans can stream on multiple screens, making them excellent options for a family household.

Visit us today to ask about the similarities and differences between DirecTV and U-verse. Trials of each one include the option of trying HBO and Cinemax, thus helping you determine what you do and do not want to pay for in the future. With AT& T Santa Cruz it is easy to find the right entertainment option that fits your needs and your budget.

Meet Your Manager: Bryan Preto

Bryan Preto is a visionary manager with eight total years in the industry, serving three of them with AT&T. His career development includes current studies to complete the "Professional Sales Certificate" program with Weber State.

Bryan values the company's culture, which emphasizes a supportive atmosphere, a positive attitude and a desire to overcome challenges. While leading his team, Bryan ensures that these traits reflect in providing top-notch solutions and services such as AT&T's innovative Photo Storage App, which maximizes space while minimizing data plan usage.

A native of Santa Cruz, California, Bryan spends his free time taking in live music and local cuisine at eateries such as the Humble Sea Brewing Co. His favorite teams are the Golden State Warriors and the Oakland A's.
AT&T Santa Cruz District Manager Photo